happyroots | company website
56797
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OUR STORY

Happy Roots is a young company on a bold social mission to combine rural development and food innovation. After working closely with rural communities in Gujarat & Maharashtra for two years, we identified a few grim issues our farmers have been facing for generations.

Every year, our farmers toil to grow the best food for us but fail to earn more than $2 a day for their families. Lower market rates for farm produce and lack of modern processing skills lead to lower incomes and never-ending debt cycles for the farmers.

We decided to change this.

In 2015 we started building a food value chain that focuses on increasing farmer incomes, skills development and self-employment.

Today, we partner with 15,000 farmers and 2,000 rural women across Maharashtra and involve them in advanced agriculture & food processing activities.

A company that trusts in fair trade practices and bringing transparency in every link of the food value chain, from farm-to-consumer. We believe that business should be used as a means to deliver & inspire positive change in the world.

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    In Masonry
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    In Masonry
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    In Parallax
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    Connecting People, Connecting Places
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    From Sketch To Full Brand
    In Parallax
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    Rebranding Clean Coffee Co.
    In Masonry
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    Latte 3D Animation Campaign
    In Parallax
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    Fashion House Fall Campaign 2015
    In Masonry
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    New Beats Campaign
    In Parallax
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    Branding The Digital Age
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    Rebranding Clean Coffee Co.
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    Latte 3D Animation Campaign
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Handmade with love..

All our products are handmade by our trained rural women’s groups. This not only strengthens them ¬†economically but helps them achieve an equitable social status as well.

1130

Units sold

Since our product launch in Aug'16, we have sold 1300 units of our product in Pune & Mumbai

60

Product trials

Our team has spent 6,000 careful hours to develop our first set of products which are free from maida, preservatives & additives. Without any compromise on taste.

150

Percent

Our project has helped increase income of 5000 farmers by 150% since 2015

1000

Kilograms

We have sourced more than a tonne of raw material directly from small & tribal farmers in Maharashtra. This has also employed 40 rural women in food processing.

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