- Focus on skills development & employment for small & tribal farmers and rural women; by supporting rural micro-enterprises
- Protect crop biodiversity by using locally grown produce, which often involves endangered crops & seeds
- Promote fair trade practices
Stories of transformation from our farmers
“Happy Roots is helping us solve the problem of marketing our high quality produce. With their guidance we have improved the product quality and learned how to present it to our customers. This year we planned the production of our millets and grains along with Happy Roots. We have increased Bajra (pearl millet) plot from 50 to 200 acres. Happy Roots has also helped us revive Buckwheat (Battu), which is a part of our seed conservation project. Tribal farmers were growing this cereal grain only in 1-2 acres for their own consumption. After Happy Root’s intervention and business planning, we sowed buckwheat in 20 acres land and we are expecting a production of 1 tonne in November 2016”
– Gangadhar Charude, Baliraja Krushak producer company ltd.
” We are coming up with a greenfield project (food processing unit) in partnership with Happy Roots, Lokpanchayat and Baliraja. This unit will help our rural women with skills development and employment. When our rural women will get empowered, our village children will get educated and empowered too. Our partnership with Happy Roots will help us get higher production volumes which will lower our production cost. Happy Roots is creating a market for our high quality products. We will no longer stay unseen and unheard”
– Shalan Shelke, Nirmitee women’s co-operative, Sangamner
Every time you buy our product, a part of your money is invested back in training & development and capacity building of your local farmer community. So with Happy Roots you not only make a choice to eat natural, sustainable food but with every bite you contribute towards building a stronger rural economy.
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