Our story

Happy Roots is a young company on a bold social mission to combine rural development and food innovation. After working closely with rural communities in Gujarat & Maharashtra for two years, we identified a few grim issues our farmers are facing.

Every year, farmers toil to grow the best food for us but fail to earn more than $2 a day for their families. Lower market rates for farm produce and lack of modern processing skills, lead to lower incomes and never-ending debt cycles.

We decided to change this.


In 2015 we started building a food value chain that gives 50% ownership to marginal farmers and rural women. Our farmers not just produce the best quality food, but process it to manufacture premium health food products. Results: 

  1. Increase in their incomes by 150% 
  2. Skills development 
  3. Local employment or rise of rural micro entrepreneurs 

Today, we partner with 15,000 farmers and 2,000 rural women across Maharashtra; growing 200 different varieties of indigenous crops on a cultivable land of 30,000 acres. Our rural women's group in Ahmednagar (Maharashtra) is building a first of it's kind food processing unit, which will be owned, run and managed by rural women. Happy Roots wishes to build a sustainable food chain where each and every stakeholder (farmers, consumers, environment) derives benefit from a symbiotic relationship.