RURAL WOMEN EMPOWERMENT
About 40% farmers are women who take in-charge of the household responsibilities as well as work at the farms with efforts and sincerity and are in fact more enterprising than their male counterparts. Still, they are in the back-front. In February 2015, while Reema was working with a Mumbai-based organisation, there was a big production to be undertaken and supplied to Mumbai which eventually came across on a Sunday, a holiday. While the men refused to work on a holiday the women came forward and helped complete the production. That’s when Reema realised that empowering these women and making them a part of Happy Roots’ sustainable food chain was not only necessary but imperative. On March 8th, 2018 Happy Roots’ partner women's co-operative in Ahmednagar (Maharashtra) inaugurated a first of its kind food processing unit, which will be owned, run and managed by rural women. This factory stands for the tenacity, persistence and entrepreneurial streak of rural women of Maharashtra.