About Us

Social Impact


About 40% farmers are women who take in-charge of the household responsibilities as well as work at the farms with efforts and sincerity and are in fact more enterprising than their male counterparts. Still, they are in the back-front. In February 2015, while Reema was working with a Mumbai-based organisation, there was a big production to be undertaken and supplied to Mumbai which eventually came across on a Sunday, a holiday. While the men refused to work on a holiday the women came forward and helped complete the production. That’s when Reema realised that empowering these women and making them a part of Happy Roots’ sustainable food chain was not only necessary but imperative. On March 8th, 2018 Happy Roots’ partner women's co-operative in Ahmednagar (Maharashtra) inaugurated a first of its kind food processing unit, which will be owned, run and managed by rural women. This factory stands for the tenacity, persistence and entrepreneurial streak of rural women of Maharashtra.


It is our aim to build a sustainable food chain where each and every stakeholder - farmers, consumers and environment derives benefit from a symbiotic relationship. Small farmers in India earn less than $2 per day . Lower market rates for farm produce and lack of modern processing skills, lead to lower incomes and never-ending debt cycles. In 2015, we decided to change this. With Happy Roots, we are building a farm-to-consumer supply chain in partnership with marginal farmers and rural women. Our work across seven districts in Maharashtra has helped increase the incomes of framing communities by 150%.

How did we do this, you ask?

In the Happy Roots food value chain 50% ownership stays with marginal farmers and rural women.While we grow our grains in partnership with the farmers the manufacturing is done by rural women. Today, we partner with 15,000 farmers and 2,000 rural women across Maharashtra; conserving 120 different varieties of indigenous crops on a cultivable land of 30,000 acres.


Our farmer incomes have increased by 150% over the last two years and they have become better equipped at understanding seed selection based on market demand, efficient cultivation planning, primary processing and marketing their produce in villages and towns. Our women have become financially independent and this has helped them earn an equal status in the society. The food that we make is free from maida, additives (like food gels flavour enhancers) and preservatives and brings the natural goodness of Indian supergrains. We make sure that our products suit the modern consumers palate and lifestyle.